THE ASK

Create a logo for the new Prime Video movie, Gangs Of Lagos.
Due to it being an Amazon Original, one of the first from Nigeria, the logo had to convey the grittiness of the show and echo the genre.

THE EXECUTION

The most powerful are the ones that you can feel or that make you feel something.
We approached Gangs of Lagos with an intention to make it feel visceral, unpolished, urban. It had to feel not only like it belonged on the streets of Lagos, but that it was born there.
Using a bold, timeless San Serif font for the type, we then created a distressed texture that cuts into the typography to give it a gritty feel. The bright yellow colour is inspired by what is dominant on the streets of Lagos, evoking a sense of how the inhabitants strive to find light among the darkness of the situation.