THE ASK

Setanta Institute is an internationally renowned centre of excellence in all aspects of human performance and development, originating from Ireland.
In 2022, they asked us to update their global brand Cl, which had been around for years.

THE EXECUTION

Updating doesn’t mean throwing away part of the heritage of a brand. Focusing on the symbol that is an “S” in the Ogham alphabet (an ancient Irish alphabet), we used it as the inspiration for the new Cl. By deconstructing it and then reconstructing it, incorporating fluid lines to represent the contemporary, we were able to create the a symbol and visual language for Setanta. We not only looked at that, we also developed a filter for their photographic image library, to create a sense of consistency, and which echoed the new colour palette (consisting mostly of blue and red).