Sanlam - Earth Hour
For Earth Hour, we created an internal dark mode mailer for Sanlam Group, to reduce energy use and stand out in employees’ inboxes.
The simple shift demonstrated how small, everyday changes can have a measurable impact on sustainability.
THE CONTEXT
Earth Hour is one of the world’s largest grassroots environmental movements, shining a spotlight on the climate crisis and bringing the world together for a moment of unity. This moment is designed to inspire individuals to act, to play their part in making a difference to the environmental crisis. Sanlam Group is a supporter of this movement and wanted to communicate to its employees how their actions could create change.
THE CHALLENGE
But so many corporates talk the talk and don’t walk the walk when it comes to themselves showing up, in a way that’s tangible and matters. Sanlam had to go further than just talking about energy consumption habits – we had to demonstrate the significant impact of small changes.
THE SOLUTION
We had a light bulb moment and decided to switch the lights off. By designing the internal mailer in ‘dark mode’ – which can save up to 47% of a device’s battery life – we made a striking visual statement. One that stood out in staff inboxes, due to its contrast and therefore drove conversation and engagement internally within Sanlam.
Most importantly, this simple change managed to save a meaningful amount of energy, illustrating in a tangible way how small shifts can contribute to a more sustainable future.
