Cosmo Men Stand Up
A campaign that encourages South African men to recognise the everyday realities of sexual harassment, take a public stand against it, and inspire collective action to combat gender-based violence. We challenged South African men to step into a woman’s shoes, publicly pledging to call out everyday sexual harassment and drive support for HeForShe through audience engagement.
THE IDEA
To shine a light on the everyday reality of sexual harassment faced by women, We launched a campaign that challenged men to step into a woman’s shoes. Inspired by findings from the #EnoughIsEnough survey, where 89% of respondents reported experiencing sexual harassment, the campaign invited prominent South African men to publicly pledge their commitment to calling out everyday harassment and standing against gender-based violence.
Each participant’s pledge was brought to life through a dedicated QR code, allowing audiences to engage directly with and share their commitment. To turn awareness into action, every interaction generated a donation to HeForShe, supporting its mission to mobilise men and people of all genders in creating a world free from discrimination and violence.
By encouraging participation, conversation and accountability, the campaign transformed individual pledges into a collective movement for change.
