THE ASK

In 2024, Spotify launched their first ever Podcast Studio in the heart of Johannesburg, at Rosebank Mall. This was a brand new and supportive space, allowing podcasters of all genres alike to create their worlds of entertainment and insight. In honour of this, we were presented the opportunity to brand the physical space in Rosebank, which would establish the identity of Podcast Studios and bring it full circle from audio to visual.

THE IDEA

We wanted to capture the essence and energy of podcasts, that are inherently expressive, bold and as colourful as the imagination of their creators.
To do this, we honed in on how Spotify Studios is taking a flat digital format and turning it into video – this was our north star. Inspired by other flat formats of traditional media, specifically print, we looked at paper textures and stickers to developed an identity that felt like you could feel and touch. Using the language of podcasts and broadcasting also helped immerse it further in the culture, by pulling from it.

The result? A visual identity that evoked the same vibrance and vibe podcasts offer their audiences.